Marketing and customer service professionals from across the light rail sector have agreed to share best practice across a range of activities that aim to promote tramways and similar transit systems.
Under new Chair Tom Singleton, members of a UKTram sub-group have met for the first time in 2023 to agree terms of reference as colleagues face a series of shared challenges in the year ahead.
Tom, the Head of Service Delivery at London Trams, explained: “At the meeting of the Communications and Customer Services sub-group, representatives from a number of networks reported that tram patronage across the country continues to recover following the removal of Covid restrictions, but, in most cases, it remains below pre-pandemic levels.
“In response, operators are developing campaigns to boost customer numbers, and the future meeting will provide the ideal platform to share ideas and benefit from the experience of other systems facing similar challenges.”
Moving forward, the group will report into UKTram’s Light Rail Operators Group and discuss a wide range of topics covering marketing, public relations, enhancing the customer experience and safety messaging.
Further information about the group is available by emailing info@uktram.co.uk.
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