The impact of the latest government coronavirus restrictions proved the headline topic of conversation at a recent meeting of marketing and customer services professionals from across the sector.
During an online meeting of the UKTram Marketing, Communications and Customer Services Group, members heard that most networks had seen a significant increase in patronage following the easing of restrictions over the summer.
However, customer numbers have fallen back again with the introduction of more stringent measures last week – although not to the same levels as during the original lockdown.
Colleagues also heard that most networks continue to report high levels of compliance with rules on face coverings, although the introduction of the 10pm curfew had created capacity issues for some.
Plans for a future feature article on apprenticeships in light rail, for submission to the trade press, were also discussed during the meeting. Anyone who would like to contribute to the article with success stories from their organisation should contact Martin Farrow at QED PR (e: martinf@qedpr.co.uk).
The next meeting, which is expected to take place early in the new year will cover plans for recovery and marketing initiatives to boost customer numbers. Anyone wishing to join the Group should email Jamie.swift@uktram.org.
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