Sophie Allison
Non Executive Board Member
Sophie is the Managing Director of Midland Metro, where she oversees the safe and sustainable operation of West Midlands Metro.
Known for her decisive leadership, Sophie excels in high-stakes environments, skillfully leveraging her strategic insight into public transport to drive operational success.
Her role at a crucial time for the company involves directing resources to meet business objectives and nurturing vital stakeholder relationships, including with the Department for Transport.
Under her leadership, Sophie has steered the company through significant challenges, including an extensive tram fleet repair program and a temporary service suspension.
Sophie's effective management was pivotal during the reopening of services and in the lead-up to the Birmingham 2022 Commonwealth Games, which coincided with the launch of a major network extension.
Sophie’s track record demonstrates a clear commitment to enhancing the connectivity and efficiency of public transport in the West Midlands.